Welcoming People on Your Email List
Your mission, should you choose to accept it…
Hi and welcome to June’s lesson: Welcoming People on Your Email List. This month we are learning how to set up your welcome email sequence so you can introduce potential donors to your organization.
Why you need to do it:
This sequence falls into donor acquisition. It helps people who have identified themselves as interested in your organization learn more about who you are and connect with them. Connection is so important as they evaluate your nonprofit and begin to decide if you are an organization they want to partner with and support your mission.
What you actually need to do:
- Watch the video.
- Download the Implementation Guide.
- Copy the Google Doc for your email sequence.
- Create your welcome sequence.