Build the Know, Like, and Trust that gets Donations with Regular Email Content
Your mission, should you choose to accept it…
Hi and welcome to July’s lesson: Build the Know, Like, and Trust that gets Donations with Regular Email Content. This month we are learning about the next step in The Donor Email Journey- Regular emails.
To refresh your memory:
The Donor Journey
The donor journey is the steps that your donor takes to get to know, like, and trust you. These factors will ultimately have donations coming in. The Donor Email journey has five steps and helps the most with donor acquisition and retention. These steps are:
- Donor Magnet Delivery Email
- Donor Magnet Email Nurture Sequence
- Welcome Email Sequence
- Regular Emails
- Promotions/Ask Emails
Why you need to do it:
Regular content emails help potential donors get to know the organization. They help donors understand the impact their donation made and regular content gives you an excuse to thank your donors often.
When you show up in their inbox, they get to know, like, and trust you.
What you actually need to do:
- Watch the video.
- Download the Implementation Guide.
- Build out your content for a year.